Smell

PREDATOR TRAINING ROOM

Direction & Design

  TASK     Create digital advertisements, b-roll video, and campaign landing experience.

  THE DEETS    The Training Room serves as a hub for eSports gamers to learn how to elevate their game. Instructional videos, strategy documents, and game improving content are released on a regular cadence, providing insightful tips on training for League of Legends and related games. 

For this activation, we decided to focus on LoL thematically, while remaining neutral enough to be beneficial for all eSports enthusiasts. 

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© 2019 by Tina Vu