Smell
PREDATOR TRAINING ROOM
Direction & Design
TASK Create digital advertisements, b-roll video, and campaign landing experience.
THE DEETS The Training Room serves as a hub for eSports gamers to learn how to elevate their game. Instructional videos, strategy documents, and game improving content are released on a regular cadence, providing insightful tips on training for League of Legends and related games.
For this activation, we decided to focus on LoL thematically, while remaining neutral enough to be beneficial for all eSports enthusiasts.