Direction & Design

  TASK     Update gaming landing site experience.

  THE DEETS    As one of the world's leading personal and gaming computer vendors, Acer sought to establish Predator as the go-to brand for elite gaming products. To do this, we aimed to reach our audience early in the decision making process. Our strategy included introducing the Predator line of products in a compelling way, in order to drive consideration and purchase.


We identified a need to build an environment for the full line of its gaming products and began with the landing experience. 


Collaborating closely with a UX designer, I designed this simple, flexible, and informative gaming hub for all things Acer and Predator gaming. From here, users are able to learn about the Predator Gaming Series, upcoming campaigns, new and featured products, access exclusive videos, and view the full line of gaming devices.