Brand Identity & Custom Type

  TASK     Logo redesign and branding system. 

  THE DEETS    Kirio, Japanese for "crossroads", is the only smart home system designed to manage your entire home with one hub from one app. Their mission was to create a product capable of working symbiotically with existing devices to achieve the perfectly sychronized and customized home.


Kirio is the center point of smart systems in the home and the crossroads texture helps to visually tell this connected story. The texture is constructed by isolating the end ‘IO’ letterforms and repeating them in an interlocking pattern. 

The color system mirrors its functional ability to adapt to its environment and can pick up the natural tones and hues of the imagery in which its connected to.


  AWARD      2016 Summit MEA Silver Award, Redesign/Rebrand