PREDATOR 21 X HUNT
Direction, UX, & Design
TASK Produce a series of social and digital ads, emails, teaser videos, and microsite to promote the Acer Predator Gaming line. I lead a team consisting of video, motion and production designers to execute more than 120 digital and print assets across the span of 6 weeks.
THE DEETS The Predator 21 X is Acer's most elite and powerful gaming laptop, priced at $9000. We strategically designed a giveaway campaign through a series of challenges released weekly. For each challenge completed, players were able to gain one entry into a drawing to win the 21 X, among many other prizes.
The campaign launched June 2017 and gained considerable amounts of buzz from around the gaming community with nearly 30,000 participants. Simultaneously, we exceeded target entries and participants within days, garnered 31.3 million impressions, 223,000 engagements, and 1.5 million video views.